Marketing Education and Rebranding

Television networks and advertising-supported cable channels like CNN and ESPN have felt somewhat insulated from competition for their advertising revenue because of the importance of video in communicating brand-oriented advertising. This is what you’ll learn when you study Marketing Education and Rebranding. Today, this sort of activities is key.

Leaving aside the prospect of steadily increasing bandwidth in Internet environments, making video a more feasible format for the Internet is key and what happens to this advertising revenue when marketers shift an increasing share of their marketing budgets to more targeted marketing formats due to the superior targeting capabilities of the infomediary?

Nor is this impact limited to traditional, advertising-supported media. I may sound like bragging and wise-guy bitchy with my college degree, even though I used these GED resources to get my secondary education degree before I could go to college, but what about retail stores that today heavily depend for their profitability on promotional spending by product vendors trying to reach customers at the time of purchase? This is where my education helps me to analyze these new developments appropriately. Wiseguy-ish or not.

How to Create AdWords Ads that get Clicked On

Writing AdWords ads that get clicked on is the main force behind any advertising campaign. That heading, 70 characters of description and display URL are the difference between your target visitors finding your website and them finding the competition instead. So let’s check out how to create AdWords ads that get clicked on.

It’s therefore vital that you structure every ad correctly and make them interesting. Poorly structured or boring ads don’t work. Well structured and interesting ads do.

Writing AdWords Ads That Get Clicked On

When writing AdWords ads, pay special attention to these 7 top tips and you’ll be creating properly structured ads that get clicked on every time:

True Brands and Customer-Centric Brands

Today, brands are largely product-centric -they are statements about the vendor or the products offered by the vendor. Brands say: Buy this product because the vendor has a reputation for high-quality products or excellent service or because the product itself is a reliable or low-cost product.

In an environment where return on attention becomes the key measure of performance, a new kind of brand will emerge-true brands and customer-centric brands. Check out also this interesting Wharton School video:

Customer-centric brands have two components-they assure the customer that the vendor knows and understands that individual customer better than anyone else does, and they promise the customer that the vendor can tailor products and services to meet that individual customer’s needs better than anyone else can.

These brands thereby assure customers that they will receive a very high return on any attention they focus on the owner of the brand. They also offer the promise of increasing returns-the more attention the customer gives to a brand, the more the brand owner will learn about the customer, and the stronger the value of the brand becomes to the customer.

Starting out in Business

Starting up in business can be both exhilarating and daunting at the same time. There are a number of financial and practical issues that you will need to consider before launching yourself into the world of business.

What type of business are you looking to set up?

The first thing you’ll need is a sound business idea, along with a name for your new enterprise. Then you’ll need to decide on what type of company best suits your business idea. For example, will you trade as self-employed, or are you looking to set up a limited company or some other type of venture?

If you can run your business from home, at least at first, all the better, as you’ll save on rental charges. However, for some types of business, you will need to consider renting premises and you’ll need to take rental costs into account when you make your business plan.

Strategy Analysis for Technology Ventures and Media

So far, it has been quite a busy time for e-commerce analysts: A whole crop of numbers sprang up to put some definitive, quantitative stamp on the digital economic boom (see “B-to-Beware the Numbers,” p109). So here, let’s reflect on strategy analysis for technology ventures and media.

The U.S. Department of Commerce weighed in with an industry summit in May on the topic of tracking e-business, and in June it released its second annual report on e-commerce, “Emerging Digital Economy II.” See also this interesting Boston Consulting Group video:

Also in June, a study released by the University of Texas – and funded by Cisco Systems – found that the Internet economy generated $501 billion in U.S. revenue in 2016, buoyed by a workforce of 1.9 million people, which puts it in the same macroeconomic neighborhood as cars ($550 billion) and telecommunications ($470 billion).

Two Google Conversion Tracking Options For Your AdWords Campaign

We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is!

I am amazed and annoyed when people bring to be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving.

It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set-up conversion tracking for all their AdWords keywords.

This is how you do it:)

How to set up a B-to-B online promotion

Business-to-business: It’s not the sexiest segment of the New Economy. And true to its nature, B-to-Bs’ advertising strategies are a lot more pedestrian than those of its wild-and-woolly consumer-oriented e-commerce cousins. This post is about how to set up a B-to-B online promotion.

Business-to-consumer dot-coms debate whether to work with one or multiple agencies to create a big brand boom. But the main question for business-to-business dot-coms is rather more mundane. It revolves around when and how their ad campaigns should introduce targeted, narrower messages and when to launch broad, branding themes.

B-to-B dot-coms generally need to explain their products to customers more extensively than do consumer dot-coms. At the same time, they need to create broad, accessible messages. This makes their marketing job all the more difficult since they’re on the same tight time frames as consumer-based businesses. B-to-B advertisers need to create tactical messages to attract new customers, but they also need to build a brand.

Face to Face Meeting

Leaders are people with secret identities. They have many disguises but hold the same role of leadership. Leadership is the passion of leading a group to complete a similar act. Leaders are the influences on a group to have them see the same goal and/or visions they see. Let’s see how they do in a face to face meeting.

How come some classrooms are looking just like they did some fifty years ago? Listen to Kayla Delzer speaking at a TEDxFargo meeting about her mission as a teacher to revitalize the classroom environment and the learning experience. Kayla explains why giving students some ownership of the learning circumstances is so relevant. Such an important message:

Leaders work by inspiring individuals to pursue something amazing and in the end, the leader and the individual will share that success. A leader will have qualities of self-discipline, core values, sense of identity, and emotional security. These characteristics are all skin deep and are masked.

Reference and implementation

Hear me out, all you online marketers happily skating on razor-thin margins: The future of Internet shopping lies in value and fulfillment – not pricing. The hype on shopping bots and price-comparison services ignores a fundamental market shift: most of the millions of products available on the Internet have already become commodities. What matters is reference and implementation!

That is, they can be obtained by many vendors without much or any market friction-differentiated entirely by price, and moderated by the speed of availability. With commoditization on the Net, price friction has mostly evaporated; the difference in daily prices among most items is ignored because it’s too slight or perceived as too slight. Are you really going to cancel the book order you made yesterday because you found Hannibal selling for a buck less today on another site? Doubtful.

Though we have to be aware that more and more customers are mathematically better trained and increasingly conscious of availability and pricing (online education options, such as math education for GED applicants) have brought about increasing awareness of those factors as well.

Just Blog Baby

For some time now, blogging has been a fantastic way to earn some extra money online for me. We see that numerous full-time bloggers are making thousands of dollars per month from ads on their blog. They just blog baby. The question is, can we also become a bit like them?

Do we at least have a chance to make maybe 10% of their income? Do we also have the courage for getting successful like them? Well, all these questions can have a ‘no’ and ‘yes’ answer, it all depends on ourselves, our commitments, the way we want to see ourselves working in future, our current living situation, and so on.

But what about a part-time internet newbie like I am? Do I also have a chance? The answer is a short yes! But keep in mind that writing a blog is not at all easy, and to find or write compelling content isn’t easy as well. Attracting traffic to your site is also a challenging task, more difficult, and getting an audience to stick to your website and read your blog is probably the worst part.

Apart from blogging, what other options do you have? For me, I have several choices that I implemented and started to generate some income for me. These choices are web directory and article directory. I have a couple of them and I’m pretty happy with the results so far.