I have been writing a short series on key leadership skills required by Leaders. It’s all about Social Competence – How to build your marketing organization.
These lessons are based on the book Leadership Lessons From Star Trek The Next Generation by Bill Ross and Wess Roberts, Ph.D. This lesson is about the importance of competence and how when it is fostered in your team members, it becomes a ‘force multiplier’.
This is more so in MLM and network marketing, where the quicker you can get each team member to be competent, the more money you and they make.
The mistake so many Sponsors make is to recruit, recruit, and recruit without stopping to ensure each person they have brought into their opportunity is competent.
You’ll notice that when you’ll have to educate them in marketing or rebranding; you may have to take a step back and employ a seasoned professional.
Just because you picked things up quickly does not mean they will do the same. I am not saying you have to personally train them, but you should know enough about them to be able to point them to a personal development resource that will develop their weaknesses.