Marketing

Social Competence – How to build your marketing organization

I have been writing a short series on key leadership skills required by Leaders. It’s all about Social Competence – How to build your marketing organization.

These lessons are based on the book, Leadership Lessons From Star Trek The Next Generation, by Bill Ross and Wess Roberts Ph.D. This lesson is about the importance of competence and how when it is fostered in your team members it becomes a ‘force multiplier’.

This is more so in MLM and network marketing where the quicker you can get each team member to be competent the more money you and they make.

The mistake so many Sponsors make is to recruit, recruit, recruit without stopping to ensure each person they have brought into their opportunity is competent.

You’ll notice that when you’ll have to educate them in marketing or rebranding, you may have to take a step back and employ a seasoned professional.

Just because you picked things up quickly does not mean they will do the same. I am not saying you have to personally train them but you should know enough about them to be able to point them to a personal development resource that will develop their weaknesses.

Isn’t it all about Customer Service?

I had the most dynamic customer service experience when purchasing a laptop a few weeks ago. It made the $1000 spent satisfying instead of painful. It also was a great business-building lesson that has everything to do with attraction marketing.

I had every intention of coming home with an HP laptop computer that I had researched and determined would be within my budget and provide the features I needed. What I got was a salesman who guided me in making a better decision, saved me money, and offered more value for the money spent.

Applying these customer service strategies to your network marketing business will make you someone people want to return to again and again as an attractive source of information and support.

  • Build rapport: The first thing he did was get to know us. My husband and I are currently residing in England, but it was obvious by our accent that we were American. He was from Uruguay, so our initial conversation was about our experiences in coming to England.

It was genuine and comfortable. He then shared his background in electronics, and what resulted was a feeling of trust that he knew about computers and had our best interests in mind.

True Brands and Customer-Centric Brands

Today, brands are largely product-centric -they are statements about the vendor or the products offered by the vendor. Brands say: Buy this product because the vendor has a reputation for high-quality products or excellent service or because the product itself is a reliable or low-cost product.

In an environment where return on attention becomes the key measure of performance, a new kind of brand will emerge-true brands and customer-centric brands. Check out also this interesting Wharton School video:

Customer-centric brands have two components-they assure the customer that the vendor knows and understands that individual customer better than anyone else does, and they promise the customer that the vendor can tailor products and services to meet that individual customer’s needs better than anyone else can.

These brands thereby assure customers that they will receive a very high return on any attention they focus on the owner of the brand. They also offer the promise of increasing returns-the more attention the customer gives to a brand, the more the brand owner will learn about the customer, and the stronger the value of the brand becomes to the customer.

Strategy Analysis for Technology Ventures and Media

So far, it has been quite a busy time for e-commerce analysts: A whole crop of numbers sprang up to put some definitive, quantitative stamp on the digital economic boom (see “B-to-Beware the Numbers,” p109). So here, let’s reflect on strategy analysis for technology ventures and media.

The U.S. Department of Commerce weighed in with an industry summit in May on the topic of tracking e-business, and in June it released its second annual report on e-commerce, “Emerging Digital Economy II.” See also this interesting Boston Consulting Group video:

Also in June, a study released by the University of Texas – and funded by Cisco Systems – found that the Internet economy generated $501 billion in U.S. revenue in 2016, buoyed by a workforce of 1.9 million people, which puts it in the same macroeconomic neighborhood as cars ($550 billion) and telecommunications ($470 billion).

Two Google Conversion Tracking Options For Your AdWords Campaign

We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is!

I am amazed and annoyed when people bring to be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving.

It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set up conversion tracking for all their AdWords keywords.

Always be open and straightforward. Otherwise, the customer will compare you to any car sales business and it won’t be long before you’ll have to rebrand or re-start your entrepreneurial efforts all over again.