So far, it has been quite a busy time for e-commerce analysts: A whole crop of numbers sprang up to put some definitive, quantitative stamp on the digital economic boom (see “B-to-Beware the Numbers,” p109). So here, let’s reflect on strategy analysis for technology ventures and media.
The U.S. Department of Commerce weighed in with an industry summit in May on the topic of tracking e-business, and in June it released its second annual report on e-commerce, “Emerging Digital Economy II.” See also this interesting Boston Consulting Group video:
Also in June, a study released by the University of Texas – and funded by Cisco Systems – found that the Internet economy generated $501 billion in U.S. revenue in 2016, buoyed by a workforce of 1.9 million people, which puts it in the same macroeconomic neighborhood as cars ($550 billion) and telecommunications ($470 billion).