We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is!
I am amazed and annoyed when people bring to be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving.
It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set up conversion tracking for all their AdWords keywords.
Always be open and straightforward. Otherwise, the customer will compare you to any car sales business and it won’t be long before you’ll have to rebrand or re-start your entrepreneurial efforts all over again.