Social Competence – How to build your marketing organization

I have been writing a short series on key leadership skills required by Leaders. It’s all about Social Competence – How to build your marketing organization.

These lessons are based on the book, Leadership Lessons From Star Trek The Next Generation, by Bill Ross and Wess Roberts Ph.D. This lesson is about the importance of competence and how when it is fostered in your team members it becomes a ‘force multiplier’.

This is more so in MLM and network marketing where the quicker you can get each team member to be competent the more money you and they make.

The mistake so many Sponsors make is to recruit, recruit, recruit without stopping to ensure each person they have brought into their opportunity is competent.

You’ll notice that when you’ll have to educate them in marketing or rebranding, you may have to take a step back and employ a seasoned professional.

Just because you picked things up quickly does not mean they will do the same. I am not saying you have to personally train them but you should know enough about them to be able to point them to a personal development resource that will develop their weaknesses.

Isn’t it all about Customer Service?

I had the most dynamic customer service experience when purchasing a laptop a few weeks ago. It made the $1000 spent satisfying instead of painful. It also was a great business-building lesson that has everything to do with attraction marketing.

I had every intention of coming home with an HP laptop computer that I had researched and determined would be within my budget and provide the features I needed. What I got was a salesman who guided me in making a better decision, saved me money, and offered more value for the money spent.

Applying these customer service strategies to your network marketing business will make you someone people want to return to again and again as an attractive source of information and support.

  • Build rapport: The first thing he did was get to know us. My husband and I are currently residing in England, but it was obvious by our accent that we were American. He was from Uruguay, so our initial conversation was about our experiences in coming to England.

It was genuine and comfortable. He then shared his background in electronics, and what resulted was a feeling of trust that he knew about computers and had our best interests in mind.

How to Create AdWords Ads that get Clicked On

Writing AdWords ads that get clicked on is the main force behind any advertising campaign. That heading, 70 characters of description and display URL are the difference between your target visitors finding your website and them finding the competition instead. So let’s check out how to create AdWords ads that get clicked on.

It’s therefore vital that you structure every ad correctly and make them interesting. Poorly structured or boring ads don’t work. Well structured and interesting ads do.

Writing AdWords Ads That Get Clicked On

When writing AdWords ads, pay special attention to these 7 top tips and you’ll be creating properly structured ads that get clicked on every time:

  1. Do include the keyword for your ad group in your headline, description text, and the display URL.
  2. Do include a benefit of your product or service in the first description line of your ad. For example, phrases like “20% more sales”, “better quality of life” or “gives you more time”.