Writing AdWords ads that get clicked on is the main force behind any advertising campaign. That heading, 70 characters of description and display URL are the difference between your target visitors finding your website and them finding the competition instead. So let’s check out how to create AdWords ads that get clicked on.
It’s therefore vital that you structure every ad correctly and make them interesting. Poorly structured or boring ads don’t work. Well structured and interesting ads do.
Writing AdWords Ads That Get Clicked On
When writing AdWords ads, pay special attention to these 7 top tips and you’ll be creating properly structured ads that get clicked on every time:
- Do include the keyword for your ad group in your headline, description text, and the display URL.
- Do include a benefit of your product or service in the first description line of your ad. For example, phrases like “20% more sales”, “better quality of life” or “gives you more time”.