Marketing Education and Rebranding

Television networks and advertising-supported cable channels like CNN and ESPN have felt somewhat insulated from competition for their advertising revenue because of the importance of video in communicating brand-oriented advertising. This is what you’ll learn when you study Marketing Education and Rebranding. Today, this sort of activities is key.

Leaving aside the prospect of steadily increasing bandwidth in Internet environments, making video a more feasible format for the Internet is key, and what happens to this advertising revenue when marketers shift an increasing share of their marketing budgets to more targeted marketing formats due to the superior targeting capabilities of the infomediary?

Nor is this impact limited to traditional, advertising-supported media. I may sound like bragging and wise-guy bitchy with my college degree, even though I used these GED resources to get my secondary education degree before I could go to college, but what about retail stores that today heavily depend for their profitability on promotional spending by product vendors trying to reach customers at the time of purchase?

Social Competence – How to build your marketing organization

I have been writing a short series on key leadership skills required by Leaders. It’s all about Social Competence – How to build your marketing organization.

These lessons are based on the book, Leadership Lessons From Star Trek The Next Generation, by Bill Ross and Wess Roberts Ph.D. This lesson is about the importance of competence and how when it is fostered in your team members it becomes a ‘force multiplier’.

This is more so in MLM and network marketing where the quicker you can get each team member to be competent the more money you and they make.

The mistake so many Sponsors make is to recruit, recruit, recruit without stopping to ensure each person they have brought into their opportunity is competent.

You’ll notice that when you’ll have to educate them in marketing or rebranding, you may have to take a step back and employ a seasoned professional.

Just because you picked things up quickly does not mean they will do the same. I am not saying you have to personally train them but you should know enough about them to be able to point them to a personal development resource that will develop their weaknesses.

Isn’t it all about Customer Service?

I had the most dynamic customer service experience when purchasing a laptop a few weeks ago. It made the $1000 spent satisfying instead of painful. It also was a great business-building lesson that has everything to do with attraction marketing.

I had every intention of coming home with an HP laptop computer that I had researched and determined would be within my budget and provide the features I needed. What I got was a salesman who guided me in making a better decision, saved me money, and offered more value for the money spent.

Applying these customer service strategies to your network marketing business will make you someone people want to return to again and again as an attractive source of information and support.

  • Build rapport: The first thing he did was get to know us. My husband and I are currently residing in England, but it was obvious by our accent that we were American. He was from Uruguay, so our initial conversation was about our experiences in coming to England.

It was genuine and comfortable. He then shared his background in electronics, and what resulted was a feeling of trust that he knew about computers and had our best interests in mind.

How to Create AdWords Ads that get Clicked On

Writing AdWords ads that get clicked on is the main force behind any advertising campaign. That heading, 70 characters of description and display URL are the difference between your target visitors finding your website and them finding the competition instead. So let’s check out how to create AdWords ads that get clicked on.

It’s therefore vital that you structure every ad correctly and make them interesting. Poorly structured or boring ads don’t work. Well structured and interesting ads do.

Writing AdWords Ads That Get Clicked On

When writing AdWords ads, pay special attention to these 7 top tips and you’ll be creating properly structured ads that get clicked on every time:

  1. Do include the keyword for your ad group in your headline, description text, and the display URL.
  2. Do include a benefit of your product or service in the first description line of your ad. For example, phrases like “20% more sales”, “better quality of life” or “gives you more time”.

True Brands and Customer-Centric Brands

Today, brands are largely product-centric -they are statements about the vendor or the products offered by the vendor. Brands say: Buy this product because the vendor has a reputation for high-quality products or excellent service or because the product itself is a reliable or low-cost product.

In an environment where return on attention becomes the key measure of performance, a new kind of brand will emerge-true brands and customer-centric brands. Check out also this interesting Wharton School video:

Customer-centric brands have two components-they assure the customer that the vendor knows and understands that individual customer better than anyone else does, and they promise the customer that the vendor can tailor products and services to meet that individual customer’s needs better than anyone else can.

These brands thereby assure customers that they will receive a very high return on any attention they focus on the owner of the brand. They also offer the promise of increasing returns-the more attention the customer gives to a brand, the more the brand owner will learn about the customer, and the stronger the value of the brand becomes to the customer.

Starting out in Business

Starting up in business can be both exhilarating and daunting at the same time. There are a number of financial and practical issues that you will need to consider before launching yourself into the world of business.

What type of business are you looking to set up?

The first thing you’ll need is a sound business idea, along with a name for your new enterprise. Then you’ll need to decide on what type of company best suits your business idea. For example, will you trade as self-employed, or are you looking to set up a limited company or some other type of venture?

If you can run your business from home, at least at first, all the better, as you’ll save on rental charges. However, for some types of business, you will need to consider renting premises and you’ll need to take rental costs into account when you make your business plan.

It may also be a good idea to ask yourself what kind of competition you will face, how is what you offer unique? Are you continuing a family business that requires some restructuring or rebranding?

Strategy Analysis for Technology Ventures and Media

So far, it has been quite a busy time for e-commerce analysts: A whole crop of numbers sprang up to put some definitive, quantitative stamp on the digital economic boom (see “B-to-Beware the Numbers,” p109). So here, let’s reflect on strategy analysis for technology ventures and media.

The U.S. Department of Commerce weighed in with an industry summit in May on the topic of tracking e-business, and in June it released its second annual report on e-commerce, “Emerging Digital Economy II.” See also this interesting Boston Consulting Group video:

Also in June, a study released by the University of Texas – and funded by Cisco Systems – found that the Internet economy generated $501 billion in U.S. revenue in 2016, buoyed by a workforce of 1.9 million people, which puts it in the same macroeconomic neighborhood as cars ($550 billion) and telecommunications ($470 billion).

Two Google Conversion Tracking Options For Your AdWords Campaign

We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is!

I am amazed and annoyed when people bring to be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving.

It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set up conversion tracking for all their AdWords keywords.

Always be open and straightforward. Otherwise, the customer will compare you to any car sales business and it won’t be long before you’ll have to rebrand or re-start your entrepreneurial efforts all over again.

How to set up a B-to-B online promotion

Business-to-business: It’s not the sexiest segment of the New Economy. And true to its nature, B-to-Bs’ advertising strategies are a lot more pedestrian than those of its wild-and-woolly consumer-oriented e-commerce cousins. This post is about how to set up a B-to-B online promotion.

Business-to-consumer dot-coms debate whether to work with one or multiple agencies to create a big brand boom. But the main question for business-to-business dot-coms is rather more mundane. It revolves around when and how their ad campaigns should introduce targeted, narrower messages and when to launch broad, branding themes.

B-to-B dot-coms generally need to explain their products to customers more extensively than do consumer dot-coms. At the same time, they need to create broad, accessible messages.

This makes their marketing job all the more difficult since they’re on the same tight time frames as consumer-based businesses. B-to-B advertisers need to create tactical messages to attract new customers, but they also need to build a brand.

Face to Face Meeting

Leaders are people with secret identities. They have many disguises but hold the same role of leadership. Leadership is the passion of leading a group to complete a similar act. Leaders are the influences on a group to have them see the same goal and/or visions they see. Let’s see how they do in a face to face meeting.

How come some classrooms are looking just like they did some fifty years ago? Listen to Kayla Delzer speaking at a TEDxFargo meeting about her mission as a teacher to revitalize the classroom environment and the learning experience. Kayla explains why giving students some ownership of the learning circumstances is so relevant. Such an important message:

Leaders work by inspiring individuals to pursue something amazing and in the end, the leader and the individual will share that success. A leader will have qualities of self-discipline, core values, sense of identity, and emotional security. These characteristics are all skin deep and are masked.