Television networks and advertising-supported cable channels like CNN and ESPN have felt somewhat insulated from competition for their advertising revenue because of the importance of video in communicating brand-oriented advertising. This is what you’ll learn when you study Marketing Education and Rebranding. Today, this sort of activities is key.
Leaving aside the prospect of steadily increasing bandwidth in Internet environments, making video a more feasible format for the Internet is key, and what happens to this advertising revenue when marketers shift an increasing share of their marketing budgets to more targeted marketing formats due to the superior targeting capabilities of the infomediary?
Nor is this impact limited to traditional, advertising-supported media. I may sound like bragging and wise-guy bitchy with my college degree, even though I used these GED resources to get my secondary education degree before I could go to college, but what about retail stores that today heavily depend for their profitability on promotional spending by product vendors trying to reach customers at the time of purchase?